Although I use a fair number of high end makeup products, I think I get far more satisfaction from finding great products that don't make me wince when I get to the till (I'm looking at you MAC). Given this, whenever a new low cost brand is launched I am often first in line to try it out! When I heard that Adam Minto from Makeup Revolution and Neil Phillips from Distribeauty UK (The people responsible for bringing e.l.f. to the UK!) were teaming up to create Freedom Makeup I was immediately interested.
This brand has been described as a low cost makeup brand for professionals, an affordable MAC if you will so I was excited to see how they would measure up. With lipsticks for £1, brow kits for £3.50 and eyeshadow palettes from £2.50 they certainly have affordable down but can a brand that is so low cost really deliver a line suitable for professionals? I was more than happy to investigate by purchasing a number of products across the line. My haul of 16 items came to a cost of just £17.75 thanks to an amazing deal of getting £15 worth of makeup for free if you spent £15. Over time I have noticed that they have great offers on a regular basis which makes them even more better value. In fact, they are currently running a 3 for 2 mix and match across all products!
Admittedly the vast amount of this cheeky purchase had been left untouched until very recently when I suddenly remembered my little stash of goodies! After rediscovering them, I have been thoroughly testing them out and wanted to share my thoughts with you all!
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| From Left to Right - Sugar Fix, Jammy Dodger, TGIF, D-ream |
The first products I tried were the Pro Melts, a collection of liquid lipsticks that come in an amazing array of colours. From nudes to brights to berries, there is certainly something for everyone and at only £3 they are an absolute steal. As you can see in the picture above, the colours are incredibly pigmented and the formula is really smooth. There was no stickiness like you normally get with cheap liquid lipsticks and for all but D-ream, they lasted an impressive amount of time. Unfortunately while I loved the colour of D-ream it didn't set in the same way as the other three and wore off fairly quickly. However if you are happy to keep it on hand, it's easy enough to top up if you need to!
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| From Left to Right - Adorn, Sooner or Later |
As with the pro melts, there are a huge selection of lipsticks and even some great sets that can save you a bit of money. Amazingly they are just £1 each so I initially didn't hold out that much hope. I was pleasantly surprised to find that I was completely wrong! The lipsticks are pretty sheer but the colours build up really nicely and they are silky smooth to apply. I absolutely love both of the colours I bought as they are so wearable and have a gorgeous sheen to them.
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| From Top to Bottom - Pro Conceal and Correct Light, Pro Matte Foundation 02 |
These were probably the only products in my haul that I wasn't overly impressed with. The foundation had a really sticky consistency and didn't really blend well at all. Similarly, the concealer just kind of sat on top of my skin rather than giving a nice finish, not to mention the fact that it was extremely yellow toned. I'd give these a miss to be honest unless they decide to reformulate.
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| Pro Blush in True Loved |
The blush I received in True Loved was a lovely peachy pink colour that was nicely pigmented and blended out really well. It also lasted all day so it was amazing value for only £1! I'm definitely planning to pick up a few more of these in a couple of different colours as the quality is lovely.
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| Pro Eyebrow Kit in Light-Medium |
This was a lovely little treasure that was one of my favourites out of the whole selection. The eyebrow kit costs £3.50 and has 3 different shades of powder that can be used to create the perfect shade and some wax. In addition, it came with a mini brush and pair of tweezers (apologies for not including them in the photo!). Now I'll be honest, the brush wasn't particularly usable and I have a bit of a hatred for mini tweezers (why make something like tweezing extra fiddly on purpose!?) so I wasn't really a fan of the extras. However the powders were really great to use andit's easy to use the three colours to create an exact match to your eyebrow if needed. As an added bonus, I've discovered that the lightest colour (top right) is also a fantastic contouring colour for fair skin tones!
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| Smoulder Eyeshadow Palette |
When you are presented with a 10 eyeshadow palette for just £4 you'll be forgiven for not expecting much. Yet this little palette and some really great eyeshadows included that I was genuinely impressed with. The first two colours on the right reminded me alot of Urban Decay Thirteen and Combust which are possibly my favourite base and transition colours.
The pigmentation isn't quite as strong but they build up really well. I particularly loved the shimmers, especially the gorgeous blue green shade second in from the left. While they aren't the best eyeshadows I've used and certainly wouldn't be a professional standard, they are none the less a nice little addition to my makeup stash.
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| A selection of Gilded Mono Eyeshadows |
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| From Left to Right - 216, 218, 217, 219 |
These four eyeshadows are by far my biggest surprise and my favourite products out of the whole selection. They only cost £1 each and yet are so amazingly pigmented and blendable. The swatches above are only after one application and they are such gorgeous colours. 219
really reminds me of Mac Old Gold which is one of my favourite pigments
ever so I was really happy with this cheeky little find. There is a fair selection of mono eyeshadows already but I would love to see more, especially from the gilded section.
I think it's easy to see that I have been really impressed by the Freedom makeup line. Their prices and quality are a truly fabulous combination and I can't wait to try out some more products from them. They have recently released a strobe cream and what looks like an Anastasia Dipbrow dupe so those will definitely be my first choices on my next order!
Have you tried Freedom Makeup yet? What did you think? Let me know in the comments!
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